Brand & Marketing - Intern
Do you have a passion for storytelling and brand building?
Can you see things in a bigger picture?
Do you want to manage the direction for Coastgrass’s branding strategy?
If yes, then read on and learn more about your possible future internship at a startup that ensures a sustainable future!
Coastgrass is a startup that works with innovative sustainable packaging for the skincare industry.Coastgrass was founded by two engineers - Kristoffer & Malthe, who graduated from DTU a year ago and have been working full time on the startup since May 2020.
Despite being a freshly-baked startup, our product development stage is already fully funded, and we have seasoned Business Angels as investors. Besides, we have an agreement on a pilot project with a Danish skincare brand and are planning to onboard more brands until the end of 2021.
At Coastgrass, we have developed a sustainable replacement to crude oil-based packaging products. Our target market is cosmetic products, where almost all of the packaging is based on traditional plastic and cannot be recycled. Our material consists only of biobased and biodegradable materials which ensures sustainable yet beautiful packaging products. We help cosmetic brands meet their goals for sustainable products and provide transparent and traceable packaging products. We believe in using renewable natural resources to create climate-friendly solutions, so that we ensure a sustainable future.
At Coastgrass, we value drive and eagerness to learn over experience. We encourage you to put your theoretical knowledge into practice while learning and developing your competencies within our startup.
You're driven and determined to attain your goals and are not afraid to fail as long as you learn from your failures.
You either have experience in marketing, branding, and story building or are determined to learn it with a go-do attitude.
You have an analytical mindset that makes you able to analyse information and see trends.
You are passionate about sustainability and want to help make a real difference. You want to be part of the decision-making and are not afraid to speak your mind.
Your field of responsibilities includes:
Coordinate the development and execution of key marketing strategies, including branding, digital marketing (website & social media), and CRM.
Perform market research and competitor analysis to identify business opportunities and optimise marketing activities and communication plans.
Work closely with product development, content creator(s), and graphic designer to develop marketing materials such as newsletters, blog posts and campaigns, to build a strong brand image across Denmark and the EU.
Develop a framework to track content performance (KPIs) across its life cycles and provide recommendations to enhance overall content marketing strategy
Our ideal candidate is equally strategic and operational - having experience crafting user journeys and enjoying executing them.
The room for growth at Coastgrass is unlimited. We're happy to help you navigate your way and give you room and time for what interests you beyond the listed tasks above. You'll find that you can have a great influence on what you do at Coastgrass.
We are looking for a person who masters the English language fluently (both written and spoken)
We look forward to hearing from you!
The internship is unpaid and should last at least 3 months
Ideally, you're at your bachelor/master studies.
We are located in Copenhagen & Lyngby. We appreciate it if you can come to the office a minimum of 2 times a week.